Design and usability by Jacob Nielsen

"Jakob's Law of the Internet User Experience: users spend most of their time on other websites."

"users left websites after 1 minute and 49 seconds on average, concluding in that time that the website didn't fulfill their needs."

Original Top Ten Mistakes in Web Design (96)

"Top Ten Mistakes" Revisited Three Years Later (99)

The Top Ten New Mistakes of Web Design (99)

Top Ten Guidelines for Homepage Usability

Top Ten Web-Design Mistakes of 2002

Top Ten Web Design Mistakes of 2003

Mastery, Mystery, and Misery: The Ideologies of Web Design

Box versus circle